• Profile
• Links
• Social Stream

Karthik Ramanujam

Digital Sales & Marketing Expert | Online Media

• Bangalore,
• Twitter

Hi, I'm Karthik Ramanujam, Head of Digital Sales and Marketing at CricHQ

Karthik Ramanujam's Bio:

Karthik Ramanujam's Experience:

• Head - Sales & Business Development at Qyuki Digital Media

  March 2012 - March 2014

  - A Shekhar Kapur & AR Rahman founded New Media Company A Creative collaborative platform , on the Internet & Mobile , India's Own Social Media Platform for the creative community founded by Shekar Kapur and A.R.Rahman, Founded in July 2011, Qyuki has been funded by Cisco Ventures. Well Poised to be India's largest video network for distribution, content-sourcing, audience engagement and monetisation. Our Answer to FULL Screen and Maaker Studios. Our vision is to become the largest online broadcast network for youth in India by empowering creators and conducting business with a soul. The Platform empowers creators to achieve their dream of who they are vs. what they do by leveraging technology, collaboration, mentorship and bringing a business focus to creativity. The country leading User Generated MCN For YouTube Network.

• General Manager at Vdopia INC.

  April 2010 - March 2012

  Vdopia is the largest Video Ad Network that targets Indians across the world. I was responsible to develop the Southern market from scratch. Turned around sales as a sole P&L owner from nothing to 3 Mn$ in 2 years. Took Vdopia through it's biggest success with the ICC T20 WC on www.espnstar.com in the year 2011.

• Regional Head - Ad Sales at Ten Sports

  April 2009 - April 2010

  Taj Television Limited is a full-service television concern, based in Dubai Media City with eight regional offices across the sub-continent. Taj was established in January 2001, and is jointly owned by Bukhatir Investments Limited and Zee Telefilms. Ten Sports launched on April 1st 2002, and is now the world's premier sports channel for South Asians, reaching over 55 million homes across the Sub-continent, Middle East, Europe & Asia Being in-charge of a 2 member sales and ops team, managed to achieve over 130% on India cricketing events and over 330% on niche properties like the US Open 2009. Have added close to 14 new clients to the kitty, and achieved revenues up to 90% YTD of annual targets with 5 months to spare. The channel saw sponsorship's across the i-League, India's tour of S.Africa, World Cup Hockey, US Open, Ind-Lanka-NZ Tri series, UEFA Champions League and India's tour of W.Indies from the region.

• Manager South - Ad Sales at Sony Entertainment Television

  September 2006 - April 2009

  SET India P Ltd is an associate enterprise of Sony Pictures, USA. It brings it's presence into India with a network of 6 Channels of which AXN and PIX being the two English channels in the network. AXN has been the leader since inception (2001) and PIX has been a strong No.3 within the English Movie space. Part of start up team on PIX, included programming strategies , special initiatives and marking revenue generation plans. Consistently achieved targets year on year, on both AXN and PIX, single handedly signing annual commitment deals and high value sponsorship's across movie festivals and special shows. Managed to crack newer markets/clients across S.India with annual commitment deals from brands across categories.

• Snr Sales Executive at NDTV Media Ltd (NDTV) is an associate enterprise of New Delhi Television Limited

  February 2003 - September 2006

  NDTV Media Ltd (NDTV) is an associate enterprise of New Delhi Television Limited, 12% of its ad-revenue was generated out of its TN and Kerala regions headquartered out of Chennai. Single handedly identified, created and achieved 170% of sales target in the current financial year and 110% last in its previous and first year of operation. Developed more relevant marketing strategies across the regions which otherwise was over looked upon. Chennai, prior to operations was placed as the 5th largest ad-revenue generating region, post these two years of operations, Chennai is at the 4th largest. where I led the design and implementation of all sales and marketing strategies

• Snr Officer - Corporate at e-Serve International Ltd (Currently TCS e-Serve)

  April 2001 - February 2003

  E-Serve International Ltd is part of Citi Group Of Companies and was formerly known as Citicorp International Ltd. They are a leading ITES Facility across the Financial Services industry providing Citibank India complete business and back office services. Complete end-to-end solutions as a Client service provider between the bank and the corporate. I.e. Financial services, Sales of banking products, Servicing, Resolving issues, negotiating on corporate demands and rates and ensuring smooth flow on credit usages through Corporate

• Digital Sales & Marketing Director at CricHQ

  March 2014

  Setting up the Business Operations starting with a Global Corporate Office in India. Assist the CEO with Global Sales responsibilities across Sponsorship's / Strategic Alliances/ Content Syndication & Licensing and User Acquisition strategies. Tech firm CricHQ, promoted by former New Zealand cricketers Simon Baker, Stephen Fleming and Brendon McCullum, Investors include Ravi Ashwin, Albie Morkel, Faf Du Plessis, Graeme Swann, Muthaiah Muralidharan and Mike Hussey. CricHQ provides cricket's only fully integrated scoring, competition management and CRM System, with across from a single location to create, manage, publish and publicize their competitions and leagues. A dedicated scoring software through our IOS, Android, Blackberry and Windows app. Initiated and built the cricket social network that connects players and fans through social network functionality. Images, Videos, Notifications and Updates to and from everyone across cricket lovers and Players with their only official player profile pages. Key KRA's: - P&L and Sales Responsibility for Premium Digital Content (Ball to Ball Live Updates, VOD, Images, Infographics, Statistical and Analytical Cricket Data); - Building and managing the Social Media Communities across CricHQ's Online Portfolio. (650K+ FB Likes, - Developing digital solutions for Syndication with Mobile Apps, IPTV, Telco's, VAS providers and other Publishers and the Online Betting Industry. - Leveraging data and social media platforms to develop digital audiences and build brands; - Outlining New Ventures and Parnerships for CricHQ that can build sustainable revenue - Advertising & Sponsorship Sales across Key markets: US/UK/S.Africa/UK/Europe/India/Sri Lanka/Aus/NZ Open to discuss strategic partnerships over Brand Alliances, Global distribution systems and Strategic Partnerships with brands alike! Responsible for the commercial exploitation of Digital Content Capabilities and all Advertising & Sponsorship activities at CricHQ.

Karthik Ramanujam's Education:

• Bangalore University

  1998 – 2001
  Bachelor Of Computer Science

• Karnataka State Secondary Education Board

  1992 – 1995
  High School

Karthik Ramanujam's Interests & Activities: